MUVIN CONCEPT PLAN

CLIENT MUVIN Foundation

TEAM PROJECT Ardielli Fornasa Associati with Mirko Scaratti

LOCATION Verona, Italy

YEAR 2024 

The MUVIN Concept Plan explores a unique model for an urban wine museum, merging architecture, digital interactivity and storytelling into a seamless visitor experience.

The concept emphasizes a narrative approach where each space actively participates in the story of wine. From immersive installations to interactive experiences, MUVIN integrates digital and physical elements, guiding visitors through a multisensory journey. Extending beyond the building’s walls, MUVIN engages the urban landscape, blending the museum experience with Verona’s cultural fabric and offering a dynamic, internationally resonant model for wine tourism and education.

The MUVIN Concept Plan was officially presented to authorities and the public at the International Conference “Wine Museums: Culture, Innovation, and Regional Promotion” organized by the MUVIN Foundation and held in Verona on October 25, 2024.