A Masterplanner must not only be a thinker or a maker,

but also an “informed generalist“

Ardielli Fornasa is an architecture, masterplanning and strategic consulting firm based in Verona, Italy. Founded in 1996 by Marco Ardielli, the firm was reformed as Ardielli Fornasa in 2011. Since 2023, Ardielli Fornasa has expanded its international presence with Ardielli Fornasa Georgia (Tbilisi).

Led by Marco Ardielli and Paola Fornasa, Ardielli Fornasa over the years has developed the ability to manage complex projects, in Italy and abroad, from Saudi Arabia to China, from Georgia to Kenya, achieving several awards in competitions, prizes, publications and exhibitions. Ardielli Fornasa’s professional and scientific activity has been disseminated at various congresses and conferences as invited lecturers.

The “informed generalist” approach

To understand and manage the complexity of the city and contemporary society, the master planner cannot be only a thinker or creator, he must be an informed generalist! Only through the ability to look at the whole and the detail at the same time, and the ability to hybridise multiple interdisciplinary layers, today it is possible to operate in the city in an effective and respectful manner, providing correct solutions for those who actually use the spaces: the citizens, the actors of city life.

Marco Ardielli, founder

Consulting & Masterplanning

Thanks to the experience gained in urban planning, the research-oriented design approach, and the transversal ability to simultaneously control different scales and typologies, Ardielli Fornasa has implemented a holistic approach that allows it to develop vision, concept and development plans, as well as to act as a strategic consultant.

Ardielli Fornasa’s expertise is expressed in the ability to prefigure scenarios and design alternatives, to elaborate innovative and comprehensive responses to the issues affecting urban environment, to promote new developments, urban renewals and regeneration processes through coordination with local actors and stakeholders, and to guide them in a feasible process of sharing a vision starting from complex instances.

The inspiring challenge of ‘how’ | We strongly believe that for a project to be successful, it must create an emotional relationship with citizens/users, responding not only to the type of offer (the “what”), but above all to the challenge of changing the relational dynamic (the “how”). We believe that projects are part of a communication process, in which the search for a cultural and socio-economic identity becomes the key to success. We need a strong identity that creates an authentic relationship between place and citizens, between offer and market, between environment and structure.

Marco Ardielli, founder

Architecture

The skills developed thanks to the several completed projects, continuously updated through research and teaching, allow Ardielli Fornasa to deal with challenging themes at any scale and type, to translate them into clear and feasible projects, from residential to tourist, from cultural to commercial uses, in contexts of new construction and reuse of historical buildings, both for public and private clients. 

The definition of the design approach with respect to the place, the choice of materials, design mood and construction details are part of the process of every architectural project developed by Ardielli Fornasa. Ardielli Fornasa’s team of experts is able to accompany the Client from concept to construction, ensuring the control of the process and the quality level of the final result.

Awards