The conference “Wine Museums between Culture, Innovation and Territorial Promotion,” organized by the MUVIN Foundation and dedicated to new museum perspectives related to the world of wine, was held today in Verona at the Verona Chamber of Commerce.

During the event, Paola Fornasa presented the Concept Plan of MUVIN, on behalf of the team composed of Ardielli Fornasa Associati and Mirko Scaratti.

The Concept Plan proposes an innovative model of an urban museum space, blending architecture, digital interactivity and storytelling to offer a unique visitor experience. MUVIN is designed to integrate wine culture into an urban context, in continuous dialogue with the city of Verona and with an open vision to the international scene. The presentation highlighted the four key themes of the project: immersive experience, active visitor participation, integration with the urban landscape, and the role of architecture as a narrative element.